Persuasion

Neurology and psychology have made impressive advances in recent years. I'd like to take these threads of skepticism, epistemology, sociology of knowledge, motivation, persuasion, and group psychology and synthesize a science of knowledge, belief, and understanding.


I've been reading "The Righteous Mind" by Jonathan Haidt, which has something to say about persuasion. Other titles include "Influence" by Cialdini, "The Power of Persuasion" by Levine, and the old standard "How to win friends and influence people" by Dale Carnegie.